We love uncovering such single-minded focus on fixing an important technical challenge. That’s a quality we look for in businesses we back. “Primer is a team 100% focused on solving that one enormous problem. “So, for merchants’ payment and engineering teams, this dynamic forces immense technical complexity in tying together multiple payment methods, gateways, fraud detection, and more. “However, no one payment solution is close to accommodating all the changes and innovations that merchants need to keep up. “Over the past two decades, the pace of new payment solutions entering the market has been accelerating dramatically to support global consumer demand for trends like mobile payments, digital wallets, 1-click checkout, buy now pay later, and so on,” he said. Roy Luo, partner at ICONIQ Growth, will join the company’s board. The £36m fundraise was led by ICONIQ Growth, a San Francisco-based investment firm that has backed global tech companies such as Adyen, Marqeta, Snowflake and Datadog.Įxisting investors including Accel, Balderton Capital, Seedcamp, Speedinvest and RTP Global all participated in the round. It claims to have built the world’s first automation platform for payments. Primer was founded in early 2020 by ex-PayPal/Braintree employees and employs more than 70 people across 20 countries, with plans to triple that next year. Primer has closed a Series B funding round that values the payments infrastructure startup at more than £300 million only 20 months after it was founded.
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